New here? Start with the words.

LUMÉRNA Glossary

We use a few words that may be new to you. Here is what each one means, in plain English — no prior knowledge needed.

The Three Houses

LUMÉRNA is made up of three collections, each called a “house.”

Adorné: Our jewellery house. Each piece is themed around one of seven emotions, so you can pick a piece that matches how you want to feel.
Maison: Our home and desk objects house — design pieces made for calm, focused spaces.
Valéur: Our collectibles and digital-art house, focused on pieces with a clear record of ownership and authenticity.
House: A word we use for each of our three collections (Adorné, Maison, Valéur). Think of it like a sub-brand.

Every Adorné piece is built around one of seven emotions. Each emotion has a matching animal, natural element, and colour.

The Emotional Spectrum: Our system that sorts Adorné jewellery into seven emotions, so you can “shop by mood” instead of by product type.
Confidence — Phoenix · Fire: Self-assurance and personal power. Colour: ember amber.
Serenity — Swan · Water: Calm and inner peace. Colour: opal blue.
Focus — Falcon · Air: Clarity and sharp intention. Colour: cool silver.
Loyalty — Wolf · Earth: Steadfastness and commitment. Colour: deep green.
Grace — Dove · Light: Elegance and gentle strength. Colour: pearl white.
Resolve — Panther · Shadow: Determination and quiet power. Colour: onyx.
Wonder — Stag · Aether: Curiosity and a sense of awe. Colour: iridescent.
Element: The natural force paired with each emotion: Fire, Water, Air, Earth, Light, Shadow, or Aether.

The Founder Circle is our crowdfunding campaign. Early supporters help fund the first jewellery piece and get founder-only perks.

Founder Circle: A limited campaign where early supporters fund the very first Adorné piece and become founding members with exclusive benefits.
First Element: Fire: The first piece we are making through the Founder Circle — the Confidence / Phoenix / Fire ring.
Pledge: The amount you commit to support the campaign. You are only charged if the campaign reaches its goal (see “All-or-nothing”).
Backer: Anyone who pledges to the Founder Circle. Backers receive the funded piece once the goal is met.
All-or-nothing: If the campaign does not reach its goal by the deadline, every pledge is refunded in full and nothing is charged.
Tier: A pledge level in the Founder Circle. There are four: Spark, Flame, Inferno, and Angel — each with different perks and pricing.
Spark: The entry-level founder tier — the simplest way to become a founder.
Flame: A mid-level founder tier with added perks over Spark.
Inferno: A premium founder tier with the most product and loyalty perks.
Angel: Our top, invitation-style tier for a bespoke piece and VIP treatment. Reach out to us to arrange it.
Founder serial engraving: A unique number engraved on each founder piece, marking it as a limited founding edition.

Earn points every time you shop, climb tiers for bigger perks, and earn bonuses for inviting friends.

Loyalty points: You earn 1 point for every ₹100 you spend. 1 point is worth ₹1 off a future order. You need at least 100 points to redeem.
Loyalty tier: The more lifetime points you earn, the higher your tier — and the faster you earn and the bigger your automatic discount.
Ember: The starting loyalty tier. Earn 1 point per ₹100, no automatic discount.
Flame (loyalty): Unlocks at 2,000 lifetime points. Earn 1.25× points and get 5% off automatically.
Inferno (loyalty): Unlocks at 5,000 lifetime points. Earn 1.5× points and get 10% off automatically.
Eternal: The top loyalty tier at 10,000 lifetime points. Earn 2× points and get 15% off automatically.
Refer & Earn: Share your referral code with friends. When they buy, you earn a 500-point bonus.
Referral code: Your personal code to share. It is how we credit you when a friend shops.

Where to find our films, articles, and the brand’s origin story.

Reels (Stories): Short videos showing our pieces, craft, and behind-the-scenes moments.
The Book: Our long-form origin story, written in chapters. The first chapters are free to read.
Journal: Our blog — articles on craft, design, and the ideas behind LUMÉRNA.
The Forge of Emotion: Our tagline. It means we turn feelings into objects you can wear and keep — jewellery designed around emotion.

Our team is happy to help you find the right piece or explain how the Founder Circle works.